Live Action Projects is an integrated strategy and storytelling agency founded by David Modigliani in 2005.
David is a creative strategist, storyteller and documentary filmmaker with 12+ years experience reaching broad audiences through stories of purpose. He directs a best-in-class roster of cinematographers, photographers, extended film crews, editors, composers, motion graphics designers, audio engineers, social media community builders, journalists and veteran marketers to execute award-winning storytelling work, from concept to Cannes.
In film work, David produced and co-directed WOUNDED: THE BATTLE BACK HOME, a 12-part documentary series on young combat veterans which aired monthly on MNSBC and was acquired by Netflix. His first feature documentary, CRAWFORD, premiered at SXSW and played at 33 festivals around the world before making history as Hulu’s first film premiere. He loved co-producing TRUST US, THIS IS ALL MADE UP with filmmaker and actor Alex Karpovsky (GIRLS) which the New York Times called “as entertaining as it is astonishing.” David’s recent feature documentary, 61 BULLETS, won the special jury prize at the New Orleans Film Festival. He Co-Produced MORE THAN T, which premiered in June of 2017 on Showtime. He enjoys speaking regularly at SXSW, the Cause Marketing Forum and the PBS annual meeting, and has appeared on CNN, MSNBC and in the Wall St. Journal to discuss his work.
As an Executive Creative Director, David has created integrated brand-building campaigns through stories of social good with partners like Skype, Ford, Wounded Warrior Project, Estee Lauder, the Clinton Global Initiative, Microsoft and Procter & Gamble, among many others. He co-created the Small Business Revolution, a project for Deluxe to tell the stories of 100 small business across America with award-winning filmmakers and National Geographic photographers. He is a Co-Founder and former Executive Creative Director of Flow Nonfiction.
In addition to creating integrated campaigns, David also conducts one-day workshops with brands to unlock narratives, and serves as a consultant for startups looking to develop and scale their storytelling and content functions. Among other extended projects, he helped develop and codify the narrative, brand positioning and content for Able, the Peter Thiel-backed fintech startup.
Through his brand work, he has enjoyed partnerships with leading PR agencies such as Praytell, Devries, Euro RSCG, Cone, Kaplow, Havas, Team Detroit and MSLGROUP. Through his film work, he has been represented by Submarine (CITIZENFOUR, SEARCHING FOR SUGARMAN, 20 FEET FROM STARDOM.) and Ro*Co Films (THE TILLMAN STORY, LIFE ANIMATED, HOOP DREAMS.)
David loves storytelling in all its forms – on page, stage, or screen. He’s a published poet and playwright. His play HOLED won the American Repertory Theater’s Phyllis Anderson Prize; his play WIRELESS-LESS premiered at the Fusebox Festival, was published in Theater Magazine, and was nominated by the Austin Critics Table for “Best New Play.” He co-founded improv comedy group, The Knuckleball Now, which was named one of Austin’s best by the Austin Chronicle and won the B. Iden Payne award for outstanding improv troupe.
He holds a BA from Harvard College and an MFA from the University of Texas at Austin, where he was a James A. Michener fellow in creative writing, but he’s most proud to be a founding member of the Texas Playboys Baseball Club – leaders of the Sandlot Revolution. He lives in Austin, Texas with his wife, Michelle and their two cats, Harvi and Lilli.