CLIENT
SKYPESkype asked a question. How could they unify a variety of disparate social good commitments into a single, cohesive narrative? Live Action founder David Modigliani worked with Skype CEO Tony Bates to place him inside a physical constellation of images of Skype’s impact and allow the transitions between stories to move from him through a digitally created constellation of screens. This led to film-based storytelling campaign for Skype’s lighthouse social good program, Skype in the Classroom. The series of documentary shorts and multi-platform roll-out helped to drastically increase the number of teachers, worldwide, who began connecting their students with other global citizens via the program.